Who has time to blog—especially now? And yet, if you want to build a following or fan base, create content that generates traffic, or give greater value to your clients, blogging—even just occasionally—is a must. Or maybe you’re writing for personal reasons and you’d like a forum where you can share your work (or work in progress), interact with readers, and get some feedback. Whatever your reason, starting—and maintaining—a blog can seem like a big deal, if you don’t have the training and tools to keep it simple, crisp, and efficient.

In Power Blogging, you’ll nail down the purpose of your blog and get it set up (if you don’t already have one) in the first session. You’ll also commit to a posting schedule. We’ll discuss ideas for content and identify sources of inspiration and information to help you keep your momentum. Subsequent sessions will be devoted to craft (the elements of a great blog post), strategy (posting consistently and sticking to a theme), and audience building (effective use of social media). A course that crams in so much content and gets you going right out of the gate would ordinarily go for at least twice the price, but Power Blogging is available for only $250 for all four sessions. Limited to 8 participants. Click below to register.